NBCUniversal is preparing to showcase the students’ advancements this week on stage at NBC Olympics booth 2202 in Las Vegas, with technology partner Google as they look toward an exciting experience for fans of the Paris 2024 Olympic and Paralympic Games. Google has announced they are partnering with Team USA, and NBCUniversal to bring their most recent innovations across broadcast television, online platforms and social media delivering a new level of unique insights for viewers that want to go beyond the usual viewing experience.
Google Search: Your Gateway to Paris Olympic Mascot Knowledge
Google Search’s AI Overviews will be used by NBC Olympics commentators during both daytime and primetime coverage. These provide quick takes and links, giving viewers an overview of their sport or favorite athlete. Of course, Google Search will also continue to provide fun and surprising information on a range of Olympic topics—from how swim lanes work exactly, or basketball rules variations—down to our recently announced support for Paralympic guide runners.
Learn more about AI Summaries over Google Search
Gemini: Leslie Jones Explores the Games
NBC’s ‘chief superfan commentator’ Leslie Jones will turn to Gemini for fresh takes on the Paris Games and Team USA. He’ll appear in entertaining NBC and Peacock segments where he tries out different sports, chats with athletes and engages the action on Gemini.
Watch Leslie Jones and Gemini visiting the Paris Games.
Paris Exploration Enhanced with Google Maps and Search
NBCUniversal’s social media accounts will share the stories of U.S. Olympians and Paralympians in Paris By combining features like Google’s Lens, Circle to Search and Immersive View in the new Google Maps with Gemini personals insights captured during their stay in Paris. Viewers will be able to explore Paris through the eyes of their favorite athletes in iconic landmarks and hidden gems.
Learn what makes Google Maps so immersive
Google Maps Platform: Bringing Paris to Life in 3D
NBCUniversal will cover the race broadcast using Google Maps Platform Photorealistic 3D Tiles that include stunning, detailed perspectives of major landmarks in Paris. From the grandeur of Versailles to the energy-packed Roland Garros and Aquatics Centre viewers will relive a virtual journey through these iconic Olympic venues, courtesy Google’s cutting-edge mapping technology.
Visualise the magic of 3D Tiles on Google Maps Platform
Witness Google’s Impact from the Opening Ceremony
By integrating Google’s leading technologies in NBCUniversal’s programming, we will be able to change the way fans experience our coverage of the Olympic and Paralympic Games. With an arsenal of comprehensive sports insights, to immersive city tours and beautiful 3D visualizations – Google will be bringing as close to the heart of Paris so that every viewer feels connected.
Get ready for a totally unique digital experience starting with the Opening Ceremony of the games on 26 July. Cover image: TokyoGames-jcer-82 & Paris 2024 Kerry Baynon Wedding Dress by GoogleAI Pipeline on Sketchfab, Bruinsma helmet of the future and Arnhem Land Mulava Alawa design basketball boots. Watch NBCUniversal broadcasts and digital platforms between now through to see how Googles innovation ushers in a new era for coverage of The Olympic Games at Paris
Learn More: Behind the Scenes of How Google Powers NBCUniversal’s Paris 2024 Coverage
With a specific focus on NBCUniversal’s coverage of the Paris 2024 Olympic Games, this video blog is designed to showcase some Google Search,Google Maps Platform & Gemini use cases. It breaks down how these technologies improve engagement and comprehension at the reader level, and where appropriate strategically includes affiliate links to guide readers to keep exploring.